Arab News Japan

DUBAI: Japanese brand ASICS is announcing its release of the new Gel Nimbus 25 running shoes in the Middle East to be available in retail and online stores on Feb 1^st.

The Gel Nimbus 25 was tested by 100 runners by ASICS Global commissioned Dr Chris Bishop PhD from the biomechanics lab in South Australia.

The runners were recruited for the purpose of this study; the test took place over 8 consecutive weeks where the runners were asked to run for a certain time with a specific speed on the treadmill trying on 5 different models of shoes.

All pairs were unrecognizable; brands and designs were completely indistinguishable.

The participants were asked to rank each pair of shoes according to heel cushioning, forefoot cushioning, shoe stability, and forefoot flexibility.

To obtain an unbiased, inclusive, and accurate result three different measurement models were conducted; the Gel Nimbus 25 was found to have ranked the highest and was reported to be the most comfortable running shoes.

Marketing manager at ASICS Arabia, Ana Elisa Seixas said, “We have been testing the new GEL-NIMBUS™ 25 with runners throughout the region, across UAE, KSA, Kuwait, and Qatar, and the feedback has been extremely positive.”

This model features a newer technology called PureGel, which is not visible from the outside and integrated in the midsole to deliver enhanced shock absorption and provide smoother transitions to create an uplifting running experience.

The pair is designed to provide further underfoot comfort and thus it comes with a new foam cushioning; the foam is made from at least 20% bio-based material from renewable sources such as leftover waste from sugar cane.

Laura Bolgen, Senior Manager Global Product Line, Performance Running Footwear at ASICS said: “Following ASICS design philosophy, we use athlete wear testing, biomechanical research, sustainable methods and decades of craftmanship to create products that feel best for both body and mind. For the development of the GEL-NIMBUS™ 25, we set the bar very high. We knew that our ambitious goal of ‘creating the most comfortable running shoe’ was one that would require even more design and development work as well as internal and external testing and consumer validation. As a team, we’re incredibly proud of what we’ve been able to accomplish throughout the 18+ months of tireless development work, and we hope that every runner will feel the difference that this uniquely comfortable GEL-NIMBUS model has to offer.”

They will be available for both men and women from ASICS retail, online stores, and sports outlets in the middle east starting Feb 1^st.