TOKYO: Japan’s ruling Liberal Democratic Party on Monday unveiled its first poster featuring a catchphrase created using generative artificial intelligence.

The slogan, written in red on a white background, pledges to the public a real feeling of economic revitalization amid Prime Minister and LDP President KISHDIA Fumio’s drive to raise wages to fuel economic growth.

Generative AI tools, including ChatGPT, studied Kishida’s remarks and party policy documents over the past three years to draw up drafts, according to people familiar with the matter.

4月15日、#平井卓也 広報本部長は記者会見を行い、新ポスターを発表しました。
キャッチコピーである「経済再生 実感をあなたに。」は、2年連続で大幅な賃上げが実現するなか、国民の皆様に「日常生活も良くなった」との実感を届けることが重要との考えで採用しました。 https://t.co/yuXD4qFMvO pic.twitter.com/QpvnZucXJH

— 自民党広報 (@jimin_koho) April 15, 2024

The AI-crafted slogan was chosen after LDP executives screened more than 500 candidate phrases, including ones proposed by copywriters.

“This doesn’t mean at all that an election will be called soon,” HIRAI Takuya, chair of the LDP’s Public Relations Headquarters, told a news conference, referring to speculation that Kishida will call a snap general election as early as June.

The LDP will print about 150,000 copies of the new poster and put them up across the country.

JIJI Press