DUBAI: Emirati singer Hussain Al-Jassmi has partnered with Pepsi. The hitmaker who gave us “Boushret Kheir” and “Ahebbak” will drop a new song, written by Saudi Arabia’s renowned poet Prince Badr Bin Abdul Mohsin, as a tribute to the Kingdom. Entitled “Hay Hal Sot,” the new song was revealed on Pepsi’s official YouTube channel this week.
“Music brings people together – it bridges gaps and connects us with people and places far beyond our language or place of origin,” said the award-winning singer in a statement. “This song in particular, captures our love and respect for the Kingdom, its thriving culture and incredible people.”
Of working with Prince Badr Bin Abdul Mohsin, Al-Jassmi revealed that “the creative process and experience has been extremely rewarding.”
A music video for “Hay Hal Sot” is set to accompany the song.
Mustafa Shamseldin, chief marketing officer for Africa, Middle East & South Asia at PepsiCo, said, “Saudi Arabia is an extraordinary country – rich in history, culture and arts. The song – a love tribute to the nation and its people reflects the spirit of the Kingdom and reminds people of its beautiful roots in poetry.”
It’s not the first time that Pepsi has worked with a renowned artist — the brand has worked with the likes of Beyoncé and Taylor Swift in the past.