Arab News Japan

DUBAI: Japan’s sportwear ASICS partnered with Dubai’s Danube Sports World, a multi-sports arena, to unveil ASICS’ first tennis and padel store in the UAE, with ASICS-branded padel courts and locker rooms.

As part of the brand’s campaign, the collaboration highlights ASICS commitment to supporting movement and getting more people to experience the uplifting effect of sports, encouraging an active lifestyle.

Danube Sports World is Dubai’s largest indoor sports facility spanning across 100,000 sq. It features 9 ultra panoramic super mondo courts, 8 badminton courts, 3 football pitches, 4 cricket pitches, 1 tennis court, 4 table tennis tables, 2 basketball courts, a gym along with multi-purpose areas.

The ASICS pop-up store at Danube Sports World offers visitors a chance to explore and purchase ASICS’ apparel, footwear and accessories featuring cutting-edge designs and innovative technologies. Catering to the specific needs of tennis, padel and indoor sports enthusiasts, it will feature the latest footwear and apparel and sport relevant technology.

The ASICS Padel Shoes range has been crafted through collaboration with sports scientists and players, boasting cutting-edge technology for durability, joint protection, and comfort on hard court surfaces, ensuring optimal performance and injury prevention during fast-paced padel matches. Featuring GEL™ cushioning silicone for rapid stops and hard landings, a Trusstic system for stability, and stylish designs for both men and women, these shoes offer support and style for padel players at all levels.

The pop-up store also features the ASICS Gel-Resolution Novak line that incorporates Novak Djokovic’s personal design preferences and ASICS technology for stability and precision during gameplay. The brand has also signed Ons Jabeur, the highest ranked Arab tennis player, crafting tennis shoes that fuse her unique style with technology for optimal performance on the court.

“We are thrilled to welcome ASICS as our official partner. This collaboration represents a union of two brands deeply passionate about promoting a culture of active living. We are looking forward to announcing our calendar of activations and workshops, aimed at promoting movement and sports,” Rashid Meeran, Head of Danube Sports World, said.

Seiji Hori, General Manager, ASICS Arabia added: “We are delighted to partner with Danube Sports World and to open our first store that exclusively focuses on tennis and padel and indoor sports footwear and apparel. We are committed to encouraging movement of all kinds, and creating products that enhance performance and comfort at all levels, from beginners to athletes.”