Arab News

DUBAI: The show must go on for Noon by Noor. The Bahraini label is set to present its Spring 2022 collection during London Fashion Week, which is taking place between Sept. 17-21.

The women’s ready-to-wear brand, founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa in 2008, is showcasing its latest Spring 2022 offering via a physical presentation on the morning of Sept. 18.

The contemporary womenswear label typically presents its collections during New York Fashion Week. 

Like the last few London Fashion Weeks, the upcoming event will be a physical-digital hybrid.

Physical activations will take the form of catwalks, presentations and appointment listings.

Noon by Noor’s early morning 8:00AM showcase is listed as a Breakfast Presentation on the official schedule.

Meanwhile, it’s been announced that models, designers and photographers from around the world will be exempted from quarantine rules in order to attend the five-day event.

Ministers agreed that people from amber-list countries who have not received two doses of a recognized vaccine will be allowed to enter Britain for London Fashion Week in September without the need to isolate on arrival.

The provisional line up for this September includes collection launches and digital events from over 100 designers showing on schedule, including Richard Quinn, JW Anderson, Osman, Victoria Beckham and the 2021 LVMH Prize winner, Bianca Saunders.